"Mind Your Own Business": Teaching Financial Literacy and Entrepreneurship to Our Children

Gimme Yo' Lunch Money

 I found it when I was nine. Farrah Gray, author of Reallionaire and Get Real, Get Rich found it when he was seven;  my third grade students found it last year.

The relationship between good financial hygiene and the pursuit of endless possibility. 

In fourth grade, I rented out my erasable pens for $0.25 each as the class transitioned from writing in pencil and in print to writing in script and in pen. By the time I was eleven, I had moved on to peddling posters from Right On magazine for $0.50 and $1.00, for small pictures and pull-out pictures of the then-hottest celebrities, respectively. Farrah Gray, the African-American mogul that become a millionaire by the age of fourteen, started selling home-made lotions door-to-door in the projects of Chicago's Southside. Last year, each of my third-grade students received a piggy-bank, which I expressly remarked was exclusively for contributing to their college funds. 

Awakening Their Financial Genius  

This proclivity for financial awareness and understanding of the benefits of entrepreneurship are direct indicators of financial literacy. Expert accounts of American households with average amounts of credit card debt as high as $9,000 in 2007, increases in the rental of shortage units, and the surge in the interest and number of housekeeping reality shows, however, point to the glaring levels of financial illiteracy throughout this country. 

Despite the severity of  this widespread and ever-deepening social problem,  mandatory financial curricula continue to be absent from most primary and secondary schools' core educational priorities. This means that teaching our children about money, entrepreneurship, and healthy spending habits has to begin at home:

1.   Watch television and flip through magazines with them to analyze the role that commercials and advertisements play to encourage 'group-think' and mass consumption.  Children and young adults in tune with much of pop culture turn a blind eye to the reasons why they buy certain labels at certain times.  They honestly believe that they purchase them  from their own volition. If at this stage in their development they profess their individuality and autonomy, why then, do many strive to look, dress, smell, and posture in identical manners to their peers? The manner in which they conform, that is-- what they consider worthy of buying, wearing, drinking, saying, and driving --comes from social cues orchestrated and controlled by seemingly innocuous suggestions and subliminal reminders of what should constitute their external identity and internal values. 

2.  Identify symptoms of  impulse buying and implement strategies to thwart its influence.

Many of us, including children and young adults, experience an increase in heart-rate, sweaty hands, and a trance-like state when we are overcome to buy on impulse. While it is important to acknowledge the sensation, it is of greater importance to implement impulse-related rules of engagement to spare your future of financial difficulties: Walk directly out of the store and to your car. Repeat your favorite money mantra.  Keep all ATM cards and credit cards in house before you leave the house. Give yourself a 48-hour rule: If there is a purchase over $20 that you want to make, think about for 48 hours. Once you have given physical and mental distance between you and the item, your impulse to buy would have waned or completely died all together. 

3. Educate them. 

For lower-elementary school students (K-2), books like It's a Habit, Sammy Rabbit celebrates a rabbit that saves its carrots and fosters early savings habits, while books like All For the Better follows  how a Puerto Rican family in El Barrio consistently saves money to support their extended family in Puerto Rico during the Great Depression is more appropriate for upper-elementary school students, (3-5). Similarly, The Center for Black Business History, Entrepreneurship, and Technology provides information on the four century tradition of black business activities from slavery to freedom in the United States for more advanced readers. 

4. Set financial goals and expectations for them. 

 Open a saving accounts with them and have them make bi-monthly contributions. Insist that they pay in full or in-part bills (i.e. cell phone, nails, entertainment, shopping). This instills a sense of responsibility. Having them play an active role in their financial lives will also streamline their priorities and understanding between a "want" and a "need" once they will not be getting it free. If you allot an allowance, maintain strict rules that restrict advances, discourage borrowing, and create  incentives to save. (i.e. providing matching funds)

5. Encourage an entrepreneurial spirit. 

 Our children possess an array of intellectual, artistic, political, and cultural  talents, passions, and interests. Allow these predilections to become  potential sources of income. If your child the teacher's pet? Let invaluable skills such as excellent reading, strong organizational skills,  reliability, and congeniality be the beginnings of an educational enterprise for her/him. Is your child particularly athletic, fashionable, handy? Allow him/her to train, design, and fix for a fee around the neighborhood.

It Takes a Village to Raise a Mogul

There are several programs available to elementary, middle, and high school students interested in learning about microenterprises, the workings of start-up companies, and the nuances of self-employment. Below are programs, agencies, and organizations that equip our youth with key entrepreneurial skills and opportunities to secure funding for their enterprises.

These opportunities make a great complement the financial instruction that you do at home.The resources listed below are by no mean exhaustive. 

• National Foundation for Teaching Entrepreneurship (NFTE) teaches high school students how to start and run a small business. Students have the opportunity to gain work-based experiences, develop leadership skills, and boost their self-esteem.
  
• Junior Achievement focuses on preparing American youth for the demands of a global economy. Through age-appropriate curricula, activities, and training, students of all ages learn about the market economy, work-readiness, entrepreneurship, and money-management.  
• Black Enterprises Kidpreneur/Teenpreneur Conference targets African-American youth, ages 7-17 for workshops that range from increasing interest in business and creating business plans to managing and establishing microenterprises. 
• Students in Free Enterprise is an international organizations that grooms college-level students for socially responsible entrepreneurial endeavors. They provide credit-card counseling, free enterprise project implementation, and professional mentorship. 
  
• U.S. Small Business Administration Teen Business Link provides a slew of links and resources to mentoring programs, academic scholarships, and internship opportunities. 

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